By now everyone must be conversant with Ekta Kapoor`s penchant for carefully choosing te spelling of her serial and film titles. After `Kyunki Saas Bhi...`, she`s now moved on to film production.

And guess what her new film starring Govinda and Sushmita Sen is called. `Kyo Kii Main Jhuth Nahin Bolta`. Check out the `different` spelling. Now it`s all very well to say you don`t believe in such things. But with a successful record like Ekta`s, it does set you thinking. Right?